Run Gum was founded by a two time Olympian and his coach. Today we have their "chief of stuff" on the show to both tell us how they started, what their goals are, and how Becoming Ultra fits into it all. Finding a way to work with amazing people first, amazing products as a byproduct of the people is the only way we could imagine partnering with any brand. This is the beginning of a relationship and we let you in on the behind the scenes. Run Gum will also share a contest where you can win some product and much more! Becoming Ultra is about inspiring and teaching new ultra runners!